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New campaign launched to promote Tasmanian forestry


27 Aug 2021

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The campaign will explore the stories, facts and information behind Tasmania's innovative and ever-changing forestry industry.

Tasmania's sustainable forestry industry is taking positive steps to address outdated views of the industry.

Tasmania's modern forestry sector is sustainable, innovative, environmentally friendly and driven by scientifically established best practice.

The Tasmanian Forest Product Association's This is Us, Tasmanian Forestry campaign was created to connect Tasmanians with the industry.

The campaign was officially launched on August 25.

Below is a snapshot of This is Us campaign:

The Tasmanian forestry industry has, like most industries, had its ups and downs. If history tells us anything, this valuable and sought-after resource is to be respected, appreciated and protected.

The modern forestry industry has matured and evolved as global demand soars for timber products as this resource is increasingly recognised for the environmental solutions it provides.

This is an industry filled with research, innovation, forward-thinking and value-adding.

Our timber is sourced from sustainably managed forests, independently audited and certified to an internationally acclaimed standard.

Plantation timbers are on the rise in Tasmania, and incredible advancements are being made in plantation hardwood, construction softwoods and the harvesting technology of native and speciality timbers.

Tasmanian forestry products are revered by builders, architects, furniture makers and producers. And our timber is playing a significant role in the global fight against climate change because timber is The Ultimate Renewable resource. And that’s something we can all be proud of.

Find out more here.