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Board of Directors

Mr Evan Rolley - Chair of Private Forest Tasmania

Member with expertise in forest or related sciences.

Evan is an experienced private tree grower and farmer in the Huon Valley who has more than 40 years’ experience in the broader forestry sector.  He helped in shaping the establishment of Private Forests Tasmania and was Commissioner for Private Forests in the formative years.

Evan is the former Chief Forest Practices Officer, Chief Commissioner for Forests and Managing Director of Forestry Tasmania. In more recent years, Evan has been active in the private sector with a strong focus on research, innovation and markets for products.

Meeting the demands of emerging wood markets, innovation in whole farm planning and practical research to lift productivity are areas that Evan sees as key to future private forestry growth.


Dr Joanna Jones - B.Ag Sc (Hons), PhD (Horticulture Science)

Member with practical knowledge of and experience in industry, commerce or economic development.

Jo is a senior consultant with Pinion Advisory and an adjunct senior researcher with the University of Tasmania.

Jo has extensive farm-focused agricultural research, development, extension, and communication skills. She is an experienced project manager and has decade-long board experience.

She co-owns and manages Fidelity Peonies and, with her husband, runs a family-owned dairy farm in the Derwent Valley.

Jo is passionate about innovation across the agricultural sector and building resilience in rural communities.


Mr Michael Kelly

Member representing non-industrial private forest growers.

Michael is a 3rd generation forester in Tasmania and has over 30 years’ experience in the forestry industry.  Michael is a passionate industry supporter who has extensive experience in harvesting, cartage, plantation establishment, private land owner negotiations, planning and industry compliance.

Michael is the Managing Director of a sawmill in the north of Tasmania, where his son is the lead bench man, becoming the 4th generation of Kelly’s in the industry.

Michael is a long serving member of the Tasmanian Farmers and Graziers Association Forestry Committee, and is currently the Deputy Mayor of the Meander Valley Council.


Ms Alice Herbon

Member representing non-industrial private forest growers.

Alice is a commercial lawyer with the Hobart International Airport and has a strong interest in agribusiness as well as maintaining an active role in the management of a private forestry company with plantations in the north east of the State.

Alice has assisted landowners on legal and strategic issues involving the collapse of forestry MIS schemes, negotiations in the forestry sector with property access arrangements and the drafting of documents for the sale and purchase of agricultural operations, produce, harvest, supply and management agreements.

With a long family history in agriculture and a natural understanding of the sector, Alice has been able to develop and maintain longstanding relationships with a number of stakeholders by assisting growers with a broad range of legal issues.


Mr Jim Wilson

Member representing industrial private forest growers.

Jim is the Plantation Operations and Services Manager at Forico Pty Limited, Tasmania’s largest private forest management company.

Jim is recognised as an industry leader during the establishment of institutional investment in Tasmania’s forests, and has been instrumental in building new linkages between the forest and agricultural sector.

In addition to Jim’s role as a Director of Private Forests Tasmania, he is a Director of the Institute of Foresters of Australia, Director of the Tasmanian Agricultural Productivity Group, and Member of the Tasmanian Game Council.

Jim has led the National Conference for the Institute of Foresters of Australia, hosted in Launceston during 2021.


Penny Wells - Chief Executive Officer

Penny has over thirty years’ experience in the forestry sector in Tasmania, having been involved in forest planning, policy and management with both the Tasmanian Government and forest industry since the late 1980’s.

During this time she has been joint owner of a small family sawmill (processing special species timbers), has worked with land management and development agencies within the Tasmanian Government, and worked with Forestry Tasmania as a forest planner.

Penny was part of the team who negotiated the original Regional Forest Agreement (RFA) for Tasmania in 1997, led the negotiations to extend the RFA in 2017 and worked with the forest industry to develop the 2017 forest industry growth strategy.

She has experience on the Board of the Forest Practices Authority, is currently chair of the National Forestry and Forest Products Committee, and for the four years prior to her appointment as PFT CEO in 2018, was the Director of Forest Policy in the Department of State Growth.